Our Mission
Tackle Suicide exists to protect and strengthen the mental health, wellbeing, and lives of current and former rugby and contact-sport athletes. This includes preventing crisis, self-harm, and suicide by strengthening support long before players reach breaking point.
We amplify lived experiences, provide trusted resources and pathways to support, and help people feel seen, connected, hopeful, and able to get and stay well. Through this independent work, we aim to shape broader conversations and improve athlete wellbeing in communities everywhere.
Tackle Suicide
Founder and CEO
Paul Pook
Paul Pook is a former professional rugby player and renowned high-performance coach with over 25 years’ experience working across Olympic, World, and European sport.
His career includes Grand Slam success as Ireland’s National Fitness Coach, multiple Olympic gold medals as Athletic Performance Coach to elite cyclists and snowboarders, and authorship of the best-selling book Complete Conditioning for Rugby. Paul’s expertise spans independent performance auditing, including work with the Irish and English Rugby Unions, consultation projects with the Australian Institute of Sport, and global keynote speaking on performance and athlete welfare.
But there are two sides to Paul’s story.
Alongside his professional success, Paul endured a 20-year battle with depression and suicidal thoughts. His experiences were publicly documented by The Guardian and BBC Sport in November 2022, when he was diagnosed with a rugby-related traumatic brain injury and described himself as a “functioning suicidalist.” His story has since been featured in the Irish Sunday Independent and in a December 2025 feature by David Walsh in The Sunday Times.
Paul has also appeared on BBC TV News and BBC Sport as part of the Rugby Against Suicide campaign, using his platform to raise awareness of mental health challenges and suicide risk among current and former players.
Paul’s career journey has at times been interrupted by his mental ill health. Now in a strong and stable place, he is leveraging both his lived experience and professional expertise to lead Tackle Suicide, a global hub for player welfare and research projects focused on improving mental health outcomes and preventing suicide across the rugby community.
Tackle Suicide CIC Co-Leads
















